ALEJANDRO FERNANDEZ


Executive Overview

Visionary healthcare executive and entrepreneur with 40+ years of experience building, scaling, and optimizing multi-location healthcare businesses. Proven track record in identifying opportunities, executing growth strategies, and leading high-performing organizations. Recognized for resilience, strategic thinking, and patient-centered leadership.


Core Expertise

  • Healthcare operations & multi-site management
  • Optical & ophthalmological services
  • Mergers & acquisitions | Private equity advisory
  • Financial leadership (P&L, cost control, vendor strategy)
  • Strategic growth & market expansion
  • Organizational integration & scaling
  • Clinical quality & patient experience

Professional Experience

Owner & CEO
South Florida Urgent Care & Pediatric Centers | 2008 – Present

  • Acquired, integrated, and scaled urgent care and pediatric centers.
  • Lead operations, financial performance, staffing, and expansion strategy.
  • Built a patient-centered culture focused on efficiency and quality care.

Board Advisor
Private Equity Firm | Ongoing

  • Advises on healthcare investments, acquisitions, and due diligence.
  • Supports operational optimization and growth strategy execution.

Entrepreneurial Foundation

Founder & CEO – Eye Optics | 1995–2008

  • Built and expanded a 4-location optical retail network in South Florida.
  • Established operational systems, vendor partnerships, and service standards.

Founder & Owner – Alexander’s Optical | 1981–1995

  • Launched and rapidly scaled first optical business in Texas.
  • Established the foundation for long-term healthcare entrepreneurship.

Education & Clinical Training

  • B.A. Latin American Literature (Minor in Psychology) – University of Wisconsin–Madison
  • Professional Studies in Optometry & Opticianry – Tucson, Arizona
  • Advanced Ocular Ultrasound – Bascom Palmer Eye Institute

Early Career

  • Creative professional at McCann Erickson (New York)
  • Worked on major campaigns for The Coca-Cola Company and Ebony Magazine
  • Developed strong expertise in branding, marketing, and communication

Community & Impact

  • Airline Ambassadors International – Member & Former Treasurer
  • Clearwater Foundation – Environmental advocacy
  • Wheelchairs Foundation – Accessibility initiatives

Professional Profile

Entrepreneurial leader with a unique combination of clinical insight, financial expertise, and creative vision. Experienced in scaling healthcare organizations, advising private equity, and driving sustainable growth while maintaining a strong commitment to patient care and social impact.

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